Matsunoya

Matsunoya is a Japanese brand specializing in everyday household goods, founded in 1945 and based in Tokyo. Guided by the philosophy of “thoughtful selection for simple living,” Matsunoya curates handcrafted products and daily necessities from Japan and other parts of Asia. The brand emphasizes practicality, simplicity, and durability, featuring items such as bamboo baskets, brooms, canvas bags, and pottery—all showcasing the beauty of traditional craftsmanship and artisan spirit.

Matsunoya believes that “everyday life is aesthetics,” focusing on products that blend seamlessly into daily routines and can be used for many years. Rather than pursuing flashy packaging, Matsunoya returns to the basics of functionality and sustainability, making it a favorite among those who appreciate a natural and mindful lifestyle.